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BRANDS > 100% Pure
100% Pure

Energize bathtime for kids with organic and all-natural floating soaps and tearless shampoos. They'll love lathering up with fun, great-smelling bubbles. You'll love knowing that they're getting clean without harming delicate skin.

bathtime

Create any look you desire with organic eye makeup of every hue. From natural to sensational, conventional to ultra-hip, you'll find the colors you need to make your eyes the focus. Soften, lengthen, line and refine with all-natural and organic eyeliners, eye shadow pencils, and mascaras, all free from irritating chemicals.

eyes

Treat your eyes to organic eye creams that nourish and protect even the most delicate areas around your eyes while moisturizing in ways that surpass traditional eye creams.

eyes

Achieve luminous skin with organic foundations and powders designed to conceal flaws and reveal a naturally glowing finish. With shades and formulations for every skin tone and type, you'll find effortless ways to build coverage that lasts.

face

Drench your lips with the best ingredients nature has to offer. These organic lipsticks, organic lip glosses, and organic lip balms are available in many colors and textures to suit all skin types. Plus they're the safe way to beautify your lips.

lips

Soften and hydrate your skin with organic lotions for body and face, featuring fresh scents and natural essential oils.

lotions

Protect children's skin with a range of healing and soothing products made from hypoallergenic, organic and all-natural ingredients. Block the sun's harmful rays. Wipe grime away cleanly. Heal bumps and bruises. Nourish and moisturize. All without irritating perfumes and chemicals.

skincare